The best AI for real estate agents in Australia: chatbots, AI receptionists, listing copy, virtual staging, and CRM AI, with prices and the local rules.
I've built demo AI chatbots for 35 real estate agencies across Australia, from country towns to the capital cities. Thirty of their websites had no chat of any kind. A buyer browsing at 9pm on a Tuesday got a contact form and a wait.
That's where AI earns its keep for agents: the enquiries, calls, and admin that land while you're at an open home, an appraisal, or asleep. It's also where most "best AI for realtors" lists fall over, because they're written for American agents, American portals, and American prices.
So here are the 9 best AI tools for Australian real estate agents and property managers, with what each one does, what it costs, and the Aussie rules to know before you switch any of them on.
Full disclosure: I built Matey, my #1 pick, and I earn a commission if you sign up to Submagic through my link. I've judged every tool on the same things, and I say where another one is the better fit.
#1 Matey 🥇
Best AI chatbot for agency websites
A custom AI chatbot that answers buyers, sellers, renters, and landlords from your own listings, day and night.
Also on the list: Claude for strata reports and contracts, Canva for flyers and socials, Submagic for property reels, and PropertyMe AiMe for property managers.
On this page
What is the best AI for real estate agents?
The best AI for real estate agents is a website chatbot that answers buyers, sellers, renters, and landlords at any hour, because after-hours enquiries are the ones agencies lose most easily. Matey is my pick for that. The other eight each win one job: phone calls, writing, staging, your CRM, long documents, design, video, and property management.
Matey is the AI chatbot I build for Australian businesses, and real estate is where I've seen the biggest gap. I've built demo chatbots for 35 Aussie agencies, from country towns to the capital cities, and 30 of their websites had no chat of any kind. Three had a live chat or Messenger button. Only two had an AI chat, and each one only worked on one kind of page.
A matey is trained on your agency's own listings, sold results, and office pages, so it answers the questions people actually type at 9pm:
Buyers: "Is the Smith Street house still available?" gets an answer from the live listing, with the next open home time.
Sellers: "What's my place worth?" gets recent sales nearby, then an appraisal booked with an agent.
Renters: pet questions get answered from the listing, and applicants get the link to apply.
Tenants: a burst pipe at 11pm gets the urgent repairs number straight away.
When someone's ready to inspect, sell, or rent, it passes them to the right agent with the whole conversation attached. It only ever quotes the price guide you've published, word for word, which matters more than ever with NSW's new advertising rules. And every month you get a report of what people asked, including the questions your website couldn't answer.
It's A$149 a month or A$1,490 a year, built and installed free, with the first month free. My full guide to chatbots for real estate agents covers what they do for Aussie agencies, how many enquiries arrive after hours, and a seven-question test to run on any real estate chatbot before you pay.
Best for
Agencies losing after-hours enquiries
Price
A$149/month, first month free
Free to try
First month free
What I like
Answers from your own listings, sold results, and office pages
Covers buyers, sellers, renters, landlords, and tenants in one chat
Quotes only the price guide you've published
Hands every lead to the right agent with the whole chat
Flat A$149 a month with unlimited conversations
Watch out for
Answers your website, not portal enquiries or phone calls
No do-it-yourself builder: setup starts with a chat
Voxworks is an Australian-built AI receptionist that keeps call data on Sydney servers. It answers your calls in an Australian voice, works out whether the caller is a buyer, seller, tenant, or landlord, and answers questions about your listings and inspection times. Then it asks what you'd ask: budget, timeframe, and whether they've got finance pre-approval.
When a buyer's ready to move, it warm-transfers the call to the agent with a quick summary, or books an inspection or appraisal straight into the agent's calendar. After every call you get an SMS summary and a full transcript. It makes calls too: open home and auction reminders, and a feedback call to the people who came through an open home.
You keep your number. Set a full divert so Voxworks answers everything, or an overflow divert so it only picks up when reception's busy or you're mid-auction. It connects to Rex and Agentbox: with Rex, it imports your listings, agents, and contacts and books appointments into Rex calendars, though its setup guide says call results aren't written back to Rex.
Pricing is in Aussie dollars, plus GST. Starter is A$49 a month for 60 minutes of calls, which suits an AI voicemail more than a busy office. Agency is A$149 for 250 minutes, Growth is A$349 for 750, and extra minutes on Starter and Agency cost A$0.99 each. Every plan has a 14-day free trial.
Voxworks is a young company, so lean on that trial before you divert the office line. If you're a solo agent who only needs your mobile covered, Juney is a simpler app that books showings into Google Calendar, though it can't see live listing availability.
Best for
Agents who miss calls at open homes
Price
From A$49/month + GST
Free to try
14-day free trial
What I like
Australian voices, with call data stored in Sydney
Keeps your number with a full or overflow divert
Books inspections and appraisals into Rex calendars
SMS summary and transcript after every call
Priced in Aussie dollars, with a 14-day free trial
ChatGPT is the AI most agents already have open in a tab, and for writing it's still the best all-rounder: listing descriptions, appraisal follow-ups, vendor campaign updates, social captions, and suburb profiles for your website.
The trick is to give it facts, not vibes. Tell it the bedrooms, the north-facing deck, the six-minute walk to the station, and who the home suits, and it writes a solid draft in seconds. Then read every line, because it will happily invent a renovated kitchen or a "short stroll to the beach" that isn't there. Buyers notice: in Cotality's AI in Housing 2026 study, 42% of Australian buyers said they have zero tolerance for errors in listing data.
Never let it make up a price. Give it the approved price or range and tell it to use it word for word, because underquoting laws apply to everything you publish. Leave clients' names and numbers out of your prompts too: the OAIC recommends businesses don't put personal information into public AI tools.
The free plan handles a few listings a week. Go is A$13 a month and may show ads. Plus, at A$30 a month, adds better reasoning models, more uploads, and custom GPTs, so you can save your agency's tone, sign-off, and compliance lines once and reuse them. There are three copy-and-paste ChatGPT prompts for real estate agents in this guide.
Empty rooms photograph badly. Virtual staging furnishes them on screen so buyers can picture living there, and AI does it in seconds rather than days.
Virtual Staging AI is the one I'd start with. Upload a photo of an empty room, pick the room type and a style, and it comes back staged in seconds. Don't like it? Re-render as many times as you want at no extra cost. It can also remove the furniture that's already there, which helps with a tired rental or a vendor's cluttered spare room.
It's priced in US dollars. Basic is US$25 a month for 6 photos, Standard is US$35 for 20, and Professional is US$79 for 60. Paying yearly cuts those to US$16, US$19, and US$39 a month, and you can stage a photo for free to test it.
If you'd rather a person did the work, Aussie editing service BoxBrownie has human editors stage a photo for A$30 in about 48 hours. It also does image enhancement for A$2, day-to-dusk edits for A$5, and item removal for A$10, and new accounts get three free enhancements and a free day-to-dusk edit.
Whichever you use, label staged photos as virtually staged, and never use staging to hide a crack, a stain, or a power pole. The Australian rules on edited photos are getting tighter.
Best for
Empty rooms and cluttered rentals
Price
From US$25/month (US$16 billed yearly)
Free to try
Stage a photo free
What I like
Staged photos back in seconds
Unlimited re-renders until you like it
Removes existing furniture too
Stage a photo free before you pay
Watch out for
Priced in US dollars
Staged photos need labelling and must not hide defects
If your agency runs on Rex, the most useful AI you can get might already be in your CRM. Rex AI comes with Rex's Professional plan, and it's aimed at the jobs agents hate most.
AI Assist is a voice or text assistant inside Rex. Walk out of an open home and tell it that John wants to offer on 45 Park Lane: it creates John as a buyer, logs the offer, drafts an email to the vendor, and sets you a reminder for Monday, all from that one request. Every email is drafted for you to check before it sends.
AI Prospecting reads the signals in your database, like enquiries, viewings, email opens, and anniversaries, then hands you a ranked call list of the owners most likely to move, with the reason and talking points for each. Rex AI also writes ad copy from a listing's features, drafts emails and texts, and lets you search your data in plain English.
Rex says three more are coming in late 2026: AI Nurture, which sends personalised emails and texts to the cold part of your database, AI Manage for coaching dashboards, and AI Automations, which builds routine workflows from a plain-English description. Pricing isn't public, so you'll need to ask for a quote.
On PropertyMe instead? Its Grow CRM has an AI assistant on the Advanced plan, and PropertyMe AiMe covers the property management side.
Best for
Agencies already on Rex
Price
Rex Professional plan, price on request
Free to try
Demo only
What I like
Logs notes, contacts, offers, and reminders from one sentence
A ranked call list of owners likely to move
Writes ad copy, emails, and texts from your own data
Claude is ChatGPT's main rival, and it's my pick for the long, boring documents real estate runs on: strata reports, body corporate minutes, building and pest reports, leases, and contracts of sale. Upload the PDF and ask it to pull out what a buyer is going to ask you about.
It's also good at matching your voice. Paste in three listings you wrote and ask for the next one in the same style.
It doesn't replace a conveyancer or a solicitor, so use it to find the questions, not the answers. Black out owners' names and contact details before you upload anything. Here's a prompt to try on a strata report:
Strata report summary
Read the attached strata report for [address]. List any special levies, major works that are planned or underway, defects, disputes, by-law issues, and the sinking fund balance, with the page number for each. Then write the five questions a buyer is most likely to ask me about this report. Don't give legal advice.
The free plan is fine for the odd document. Pro is A$34 a month, or A$28 a month billed yearly, with GST included, and adds more usage, projects, and Claude in Chrome and Microsoft 365.
Canva is the Aussie design tool plenty of agencies already use for flyers, window cards, signboards, brochures, and just-listed and just-sold social posts, and it has templates for all of them.
Its AI does the fiddly bits: resizing one design into every social format, translating it, and removing backgrounds. Pro adds premium templates and photos, five brand kits, and 10 times the AI allowance of the free plan.
Pro is A$20 a month, or A$165 a year, for one person. Business is A$28 a month per person and adds team tools.
One warning: don't use Canva's AI to generate "photos" of a property. An AI image of a home that doesn't look like the home is exactly the kind of ad consumer law bans.
The agents doing well on Instagram and TikTok aren't just posting the house. They're posting themselves: a walk-through, a suburb market update, or this weekend's opens in 60 seconds. Submagic makes those look professional without paying an editor.
Upload a video and it adds accurate captions with highlighted keywords and emojis, plus free b-roll. Magic Clips turns a long video, like a monthly market update, into short clips, and Pro adds automatic zooms and cuts out bad takes and silences.
Starter is US$12 a month billed yearly for 15 videos, and Pro is US$23 for 40. You can try it on three short videos for free, with watermarked exports. I tested it on a YouTube Short in my Submagic review.
For property managers, the AI that matters most is the one inside your trust accounting software, because that's where your tenancies, owners, and inbox already live. PropertyMe, an Australian property management platform, has built its AI, AiMe, right into the software:
Reply with AiMe drafts replies to tenants, landlords, and suppliers in your tone, from arrears to inspections.
AiMe Comply answers compliance questions with guidance for your state.
Bills AI reads a supplier invoice and fills in the amounts, dates, and details for you to check, which PropertyMe says turns a five-minute job into about 20 seconds.
Arrears automations come with every plan. The AI tools need the Advanced plan, which is A$215 a month including GST per 100 properties, with a 200-property minimum. PropertyMe's Grow CRM for sales also has an AI assistant on its Advanced plan, at A$396 a month for five users.
What are the best ChatGPT prompts for real estate agents?
The best ChatGPT prompts for real estate agents give it the facts and the rules: the property's real features, who it suits, the approved price, and what it must never say. Copy these three, fill in the brackets, and keep the lines about price. They work in Claude too.
Listing description
Write a listing description for an Australian real estate agency, in Australian English.
Property: [address, suburb]
Features: [bedrooms, bathrooms, parking, land size, and the three best features]
Who it suits: [first-home buyers, downsizers, families, or investors]
Nearby: [schools, transport, and shops, with walking times]
Price: [the approved price or range, or 'none' for an auction in Queensland]
Write a headline under 10 words and a description of about 180 words. Only use the features I've listed. Use the price exactly as written and never add, round, or estimate any other price. Don't use the words 'nestled', 'boasting', or 'stunning'.
Appraisal follow-up email
Write a short follow-up email from me, [your name] at [agency], to [owner's first name], after I appraised their home at [address] on [day].
Thank them, and recap the two things they told me matter most: [for example, selling before Christmas and a quick settlement].
Mention these recent sales nearby: [addresses and published sold prices].
Suggest one next step: [for example, a call next Tuesday].
Keep it under 120 words, warm and plain. Only mention a price estimate if I've written one here: [your written estimate, or leave blank].
Open home social post
Write an Instagram caption for an open home at [address] this [day] at [time].
Lead with its best feature: [feature].
Price: [the advertised price or range, exactly as it appears on the listing]
Write three short lines, then the price exactly as written, the open home time, and 'Link in bio'. Add five hashtags for [suburb] real estate.
What are the Australian rules for using AI in real estate?
The rules that apply to agents apply to anything their AI writes, says, or edits. Five matter most: underquoting laws on price, consumer law on misleading photos, the Privacy Act on personal information, the Spam Act on follow-ups, and state laws on recording calls.
Do underquoting laws apply to AI-written listings and chatbots?
Yes. In NSW, an agent can't state or advertise a price below their reasonable estimate of the selling price, in ads or in any communication with buyers while the property's on the market (NSW Fair Trading). An AI-written listing or a chatbot reply counts.
NSW: from 17 November 2026, every ad for a home for sale, including on websites, social media, and email, must show a selling price or price range, and an online ad has to be fixed within one business day if its price stops complying. The maximum penalty for underquoting becomes $110,000 or three times the agent's commission, whichever is higher (NSW Fair Trading).
Victoria: agents can't advertise or quote a price below the seller's reserve or asking price, a written offer the seller rejected as too low, or their own estimate. An advertised price must be a single figure or a range of up to 10%, with no "from", "offers above", or "+", and the Property Price Statement replaced the Statement of Information on 1 October 2026 (Consumer Affairs Victoria).
Queensland: sellers and agents can't give a price guide for a property going to auction (Queensland Government).
For AI, that boils down to one rule: it uses the price you've approved, word for word, or no price at all.
Is it legal to use AI-edited and virtually staged photos in Australia?
Yes, as long as they don't give buyers or renters the wrong impression. Under Australian Consumer Law, it makes no difference whether you meant to mislead (ACCC), and the states spell out what that means for photos:
NSW: Fair Trading's advertising guidelines say agents shouldn't change how a property looks by digitally removing or adding features, though adjusting the lighting to fix a dark photo may be acceptable (NSW Fair Trading).
Victoria: agents shouldn't use photos digitally enhanced to hide undesirable features or promote others, and an offence can happen whether or not they meant to mislead (Consumer Affairs Victoria).
NSW rentals: a new law will make landlords and agents disclose when rental listing photos have been digitally altered or AI-generated in a way that could mislead, like fake furniture hiding damage, with penalties of up to $22,000 for businesses. It's expected to start in early 2027 (NSW Government).
So stage empty rooms, label them as virtually staged, and never use AI to remove anything a buyer or renter would want to know about.
Can real estate agents put client details into AI tools?
It's best not to put them into public ones. The OAIC recommends businesses don't enter personal information, especially sensitive information, into publicly available AI tools, and says public-facing AI like a website chatbot should be clearly identified as AI and covered in your privacy policy (OAIC).
From 10 December 2026, businesses covered by the Privacy Act must also say in their privacy policy when a computer program makes, or helps make, decisions that could significantly affect people (OAIC). AI that helps rank rental applications is the obvious one to check.
Agencies with a turnover of $3 million or less are generally exempt from the Privacy Act, but less so than they used to be. Agents who broker sales took on anti-money-laundering obligations on 1 July 2026, and the Privacy Act covers personal information handled for those obligations whatever the business's size (OAIC). NSW's new rental law also adds privacy protections for renters' personal information, with penalties of up to $49,500 for corporations.
Do AI follow-up texts and emails need consent?
Yes. Under the Spam Act, you need someone's consent before you send them marketing texts or emails, every message has to identify you as the sender, and it has to make unsubscribing easy. That still applies when software or another business sends the messages for you (ACMA). An AI that asks "Want new listings in your suburb sent to you?" and records the yes is doing it right.
Can an AI receptionist record calls in Australia?
Yes, if callers know. Federal law treats recording a call without the caller's knowledge as interception, and the states differ on consent: Queensland, Victoria, and the Northern Territory let someone who's part of a conversation record it, while the other states and the ACT generally need everyone's consent (ALRC). The simple fix: have your AI receptionist tell callers at the start that the call is recorded and transcribed.
How are real estate agents in Australia using AI?
Australian real estate agents mostly use AI for writing and replies, and property managers are moving fastest:
In Reapit's survey of 147 Australian agencies, 49.1% used AI to automate everyday communications such as responding to enquiries, and 48.1% said it was valuable for marketing tasks like writing property descriptions, as reported by Real Estate Business.
In Kolmeo's 2026 State of Property Management Survey of more than 400 property management professionals, 65% of agencies said they were already using or testing AI, and 63% of respondents said they feel overwhelmed by their workload (Kolmeo).
Agency websites are behind: of the 35 Aussie agency websites I built demo chatbots for, 30 had no chat of any kind.
Buyers are ahead, but wary. REA Group launched a realestate.com.au app inside ChatGPT in February 2026, yet only 40% of Australian buyers would accept an AI valuation, according to Cotality's AI in Housing 2026 study.
If you want to learn more before you buy anything, realestate.com.au runs a free hub of AI guides and podcasts for agents called Advantage AI.
How I picked the best AI for real estate agents
Every tool here had to pass five tests:
Does it do a real agent job? Answering enquiries, writing listings, staging photos, prospecting, or property management. No AI for the sake of AI.
Does it work in Australia? Aussie phone numbers, Aussie software like Rex and PropertyMe, and Aussie rules. Plenty of "AI for realtors" tools are built around Zillow and American listing services.
What does it really cost? Prices are as each company lists them, in Aussie dollars wherever they sell in them.
Does it keep you on the right side of the rules? Underquoting, misleading photos, and privacy all apply to AI.
How much setup does it take? Agents don't have a spare week to train a bot.
Wrapping up
If you add one AI tool this year, make it the one that answers the 9pm enquiry, because that's the buyer or seller who's ready now and will call someone else in the morning. That's what Matey does for agency websites, and the first month is free.
After that, cover the phone with Voxworks, let ChatGPT write the first drafts, stage the empty rooms with Virtual Staging AI, and switch on Rex AI if your agency is on Rex. For the chatbot side in more depth, read my guide to chatbots for real estate, or compare the best AI chatbots for small business in Australia.
Questions people ask
Frequently asked questions
What is the best AI for real estate agents?
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A website chatbot that answers buyers, sellers, renters, and landlords after hours, because that's where agencies lose enquiries most easily. Matey is my pick at A$149 a month, and full disclosure: I built it. For the rest of the job, use Voxworks for calls, ChatGPT for writing, Virtual Staging AI for empty rooms, and Rex AI if your agency runs on Rex.
What is the best AI receptionist for real estate agents in Australia?
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Voxworks. It's built in Australia, keeps call data on Sydney servers, answers in an Australian voice, keeps your number through a call divert, books inspections and appraisals into Rex calendars, and sends a summary and transcript after every call. Plans start at A$49 a month plus GST, with a 14-day free trial.
Can ChatGPT write real estate listing descriptions?
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Yes. Give ChatGPT the property's real features, the suburb, and who it suits, and it writes a solid first draft in seconds. Check every fact before it goes live, and give it the approved price to use word for word: underquoting laws apply to anything you publish, and from 17 November 2026 every NSW ad for a home for sale must show a price or price range.
Is virtual staging legal in Australia?
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Yes, as long as the photos don't mislead. Consumer law bans misleading ads whether you meant to mislead or not, Victoria warns agents against photos edited to hide undesirable features, and a new NSW law will make rental ads disclose digitally altered or AI-generated images that could mislead, expected to start in early 2027. Label staged photos as virtually staged.
Is there free AI for real estate agents?
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Yes. ChatGPT, Claude, and Canva all have free plans that handle listing drafts, emails, social posts, and flyers. Paid plans add more use and better models: ChatGPT Plus is A$30 a month, Claude Pro is A$34 a month, and Canva Pro is A$20 a month.
How much does AI cost for a real estate agent?
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From nothing to a few hundred dollars a month. A solo agent's setup of ChatGPT Plus (A$30), Canva Pro (A$20), and a Voxworks AI receptionist (A$49 plus GST) comes to about A$100 a month. An AI chatbot for the agency website, like Matey, adds A$149 a month.
Will AI replace real estate agents?
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No. AI takes the admin: first replies, answering calls, listing drafts, and follow-ups. Agents still win the listing, run the open home and the auction, and negotiate the sale. Buyers want a person in the loop, too: only 40% of Australian buyers would accept an AI valuation, according to Cotality.
Can real estate agents put client details into ChatGPT?
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It's best not to. The OAIC recommends businesses don't enter personal information, especially sensitive information, into publicly available AI tools like ChatGPT. Leave names, phone numbers, and finance details out of your prompts, and keep client data inside systems your agency has checked for privacy.
